Question 1

What is Parallel?

Accepted Answer

Parallel is an enterprise-ready agentic experience platform for ecommerce. It provides a centralised AI intelligence layer that powers site search, merchandising, personalization, upsells, and conversion rate optimization through autonomous AI agents that reason and adapt in real time.

Question 2

How is Parallel different from Constructor, Algolia, Klevu, or Athos Commerce?

Accepted Answer

Unlike rules-based or single-purpose search and merchandising tools, Parallel unifies search, merchandising, personalization, upsells, and CRO in one agentic layer. Its AI agents are goal-aware and seasonally-aware, autonomously adapting the storefront to changing audiences rather than relying on static rules or manual A/B tests. Parallel also offers unlimited filter trees and Eve Studio, which lets merchants build custom skills and connect external MCP tools.

Question 3

What results have merchants seen with Parallel?

Accepted Answer

Merchants have measured meaningful gains. For example, one store on the Scale plan recorded a 36% increase in profit and a 15% increase in conversion rate within three months of installing Parallel, along with more search clicks and add-to-carts.

Question 4

What is Eve AI and Eve Studio?

Accepted Answer

Eve AI is Parallel's shopping and orchestration agent. It powers real-time search reasoning, personalization, conversational analytics, and customer support. Eve Studio lets merchants create custom skills with step-by-step instructions and connect MCP tools such as Gorgias and Notion, so the agent can complete real tasks like creating support tickets or checking store information.

Question 5

Does Parallel replace traditional A/B testing?

Accepted Answer

Yes. Parallel's agentic CRO moves beyond simple A/B tests that pick a single winner. Its agents simultaneously test multiple variations across each stage of user intent and serve the most effective experience to each shopper in real time, hooking into any app block directly within the Shopify customizer with no code required.

Question 6

How much does Parallel cost?

Accepted Answer

Parallel offers four plans: Growth at $19/month, Scale at $199/month, Evolve at $599/month, and Enterprise at $1,399/month. Plans scale by product count, monthly requests, and chat message volume, with free trials available and enterprise support on the top tier.

Question 7

Which platforms and industries does Parallel support?

Accepted Answer

Parallel integrates with Shopify and powers brands across retail, fashion, and education. It connects to external tools through the Model Context Protocol (MCP).

Agentic Search

AI Personalization

Adaptive Upsells

Live Merchandising

AI Product Enrichment

CRO Agents

Eve Studio

Agentic Insights