Parallel is an enterprise-grade alternative to Constructor for Shopify merchants — an agentic experience platform that unifies search, merchandising, personalisation, upsells, CRO and analytics in a single layer.
It installs as a Shopify app, prices transparently, and begins optimising your storefront immediately.
Operational from day one
Parallel requires no training period and no minimum traffic threshold before it becomes effective. There is no proof schedule to complete before the platform delivers value.
You install it, define your commercial goals, and the agents begin reasoning about your catalogue, your shoppers and your objectives in real time.
Enterprise pricing, published
As at 11 July 2026, our Enterprise tier is $1,399/mo. For merchants requiring higher limits, we build a custom plan with volume discounts around your catalogue and traffic.
A single platform
Search, merchandising, personalisation, upsells, CRO and analytics are one product. You receive all of it.
- AI-powered search — finds the right products without manual optimisation
- Product enrichment — AI-generated key features and product summaries
- Eve — the shopping and orchestration agent
- Automated merchandising — collections that reorder themselves against your goals
- Agentic upsells — Eve matches complementary products across your entire catalogue and keeps them stock-aware
Filter trees, metafields and pins are unlimited.
Every experience draws from a single request pool. Search, upsells, personalisation and collections are not metered separately, so a period weighted toward one experience over another does not change what you pay. You purchase capacity, not per-feature quotas.
Session-level personalisation
A view does not always indicate interest. Parallel interprets what a shopper is doing in the current session and reorders what surfaces in milliseconds, based on demonstrated intent rather than accumulated click history.
This means it performs for the shopper who arrived minutes ago with no behavioural profile to draw on.
Agentic CRO
Conventional A/B testing identifies a single winner and ships it — a winner selected against last month's traffic.
Parallel evaluates multiple variations across every stage of intent simultaneously and serves the most effective experience to each shopper in real time. It integrates with any app block through the Shopify customizer, without code or developer involvement.
You define the objective. The agents pursue it continuously.
An agent that takes action
Eve is not a conversational layer on top of a search index. Through Eve Studio, you build custom skills without code — structured, step-by-step instructions the agent follows — and connect MCP tools so it can execute real tasks.
- Gorgias — Eve gathers the customer's details, establishes the issue, and creates the support ticket.
- Notion — Eve consults your store documentation before responding.
- Firecrawl — build a skill that checks a competitor's live price, validates the claim, and resolves a price-match request at the point of contact.
Skills are configured once and run thereafter. No professional services engagement is required.
Commercial analytics
Parallel measures revenue and profit, not impressions.
Every experience — predictive search, full search, chat, upsells, personalisation, collections and the recommendation agent — is attributed for the revenue and profit it influenced. Upsell attribution is pair-aware: it registers only when the viewed product and the upsell product are both purchased.
You receive profit per session, calculated from your own cost data, and cohort economics across new visitors, themed browsers, high-intent shoppers and repeat purchasers, each with its own PPS and purchase rate.
The agentic A/B view runs strategy dimensions in parallel — conversion, discount, inventory, product and profit — with live variants ranked by profit per session.
On Evolve and above, the analytics are conversational. You can ask:
"How many users are using chat on the product page?"
"Which cohort is bringing the most revenue?"
"What's my worst-performing collection strategy this week?"
Answers come from your live data, in plain language. Analytics are included on every plan; conversational analytics are available on Evolve and above.
Getting started
Parallel delivers the agentic layer — search, merchandising, personalisation, upsells, CRO and analytics — as a Shopify app you can install today.
Start your free trial or book a demo.
A note on accuracy
Pricing and product details in this article are accurate as at 11 July 2026. Plans and features change over time, and we may occasionally get something wrong. If you believe we have, please contact us — we'll happily review it and issue a correction.