Privacy policy

Effective date:April 1, 2026
Last updated:April 1, 2026

Parallel and its related entities (“Parallel”, “we”, “us” or “our”) respect your privacy and are committed to handling personal information in a transparent and responsible way.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you:

  • visit our website;
  • interact with websites, storefronts or services powered by Parallel;
  • use our products and services; or
  • contact us as a merchant, agency, partner or prospect.

1. Who we are

Parallel is an agentic commerce platform built for Shopify merchants and agencies. Our services may include site search, product discovery, personalization, merchandising, recommendations, bundles, upsells, A/B testing, analytics, optimization, and related AI-powered commerce tools.

If you have questions about this Privacy Policy or our privacy practices, you can contact us at:

Email: contact@parallelcommerce.ai
Website: parallelcommerce.ai

2. When this policy applies

This Privacy Policy applies to personal information collected through our website, products, services, and business operations.

In some cases, we act directly for our own business purposes, such as when you contact us, sign up for information, or engage with our website.

In other cases, we provide services to merchants and agencies. Where we process personal information on behalf of a merchant, that merchant may also have its own privacy policy and may be primarily responsible for certain privacy choices and disclosures.

3. What information we collect

The personal information we collect depends on how you interact with us, but may include:

Information you provide directly

  • name;
  • email address;
  • company name;
  • job title;
  • contact details;
  • billing or account information;
  • support requests and communications; and
  • any information you provide when contacting us or using our services.

Information we collect automatically

  • IP address;
  • browser and device information;
  • pages viewed;
  • referring URLs;
  • approximate location based on IP address;
  • session and usage information; and
  • events such as page views, product views, search interactions, recommendation interactions, and add-to-cart activity.

Merchant and storefront information

  • store or shop details;
  • store configuration and settings;
  • product, collection, and catalog information;
  • order, cart, and behavioral data made available to us through merchant integrations; and
  • analytics and performance information relating to how Parallel features are used.

Information from third parties

We may receive information from third-party services and integrations, including ecommerce platforms, analytics providers, payment providers, communications tools, and service providers that support our products and operations.

4. How we use personal information

We may use personal information to:

  • provide, operate and improve our website, products and services;
  • power search, recommendations, personalization, merchandising, bundles, upsells, analytics, testing and optimization features;
  • support merchants and agencies using Parallel;
  • respond to enquiries, requests and support issues;
  • manage accounts, billing, onboarding and business relationships;
  • measure usage, performance and effectiveness of our services;
  • maintain security, prevent fraud and detect misuse;
  • comply with legal obligations; and
  • develop, train, test and improve our products, models and methodologies, where permitted by law and our contractual obligations.

5. Cookies and similar technologies

We may use cookies and similar technologies, including local browser storage, to:

  • remember sessions and preferences;
  • support website functionality;
  • measure performance and analytics;
  • improve user experience; and
  • enable and improve Parallel features.

Where required by law, we rely on consent for certain cookies or analytics technologies. Where Parallel is used on a merchant storefront, privacy and consent choices may also be managed through the merchant’s platform or consent tools.

6. How we share personal information

We may share personal information with:

  • merchants, agencies, and customers who use Parallel;
  • service providers who help us operate our business and services, such as cloud hosting, infrastructure, analytics, communications, support, payments, and security providers;
  • professional advisers, such as lawyers, accountants, and insurers;
  • regulators, courts, law enforcement, or government bodies where required by law; and
  • a buyer, investor, successor, or affiliate in connection with a merger, acquisition, restructuring, financing, or sale of assets.

We do not sell personal information.

7. International data transfers

We may store and process personal information in Australia and other countries where we or our service providers operate.

Where personal information is transferred internationally, we take reasonable steps to ensure it is protected in accordance with applicable privacy laws.

8. How long we keep personal information

We keep personal information for as long as reasonably necessary to:

  • provide our services;
  • maintain our business records;
  • meet legal, tax, accounting, and regulatory requirements;
  • resolve disputes;
  • enforce our agreements; and
  • improve and secure our products and services.

If we do not have a fixed retention period for a particular type of information, we determine retention based on the nature of the information, the purpose for which it was collected, and our legal and operational needs.

9. Security

We take reasonable technical, administrative, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

10. Your privacy rights

Depending on where you are located, you may have rights to:

  • request access to personal information;
  • request correction of inaccurate information;
  • request deletion of personal information;
  • object to or restrict certain processing;
  • withdraw consent where processing is based on consent;
  • request data portability; and
  • complain to a privacy regulator.

To make a privacy request, contact us at contact@parallelcommerce.ai.

If we process personal information on behalf of a merchant or agency, we may direct your request to that merchant or agency where appropriate.

Australia

If you are in Australia and have a privacy complaint, you can contact us first. You may also contact the Office of the Australian Information Commissioner.

United Kingdom / European Economic Area

If UK GDPR or EU GDPR applies, you may also have the right to lodge a complaint with the relevant supervisory authority.

California

If California law applies to our processing, California consumers may have rights to know, delete, correct, and opt out of certain processing, subject to applicable law and thresholds.

11. Third-party websites and services

Our website and services may link to or integrate with third-party websites, platforms, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

12. Children

Our services are intended for businesses and commercial users. We do not knowingly collect personal information from children in a manner that requires parental consent under applicable law.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on our website and update the “Last updated” date. If required by law, we will provide additional notice.

14. Contact us

If you have any questions, requests, or complaints about this Privacy Policy or our privacy practices, contact us at:

Parallel
Email: contact@parallelcommerce.ai
Website: parallelcommerce.ai